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|  | 
| One Year | 9 Months | 6 Months | 4 Months | 3 Months | 2 Months | 1 Month | 2 Weeks | 1 Week | Weekend | Election Day | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Ballot Committee/ Coalition | Deal with legalities | Signature gathering/sig. Validatiion | Measure on Ballot | Seek endorsement | |||||||
| Campaign Manager | Hire | Poll if possible | Supervise media production | Manage crisis | Manage crisis | Plan GOTV | Manage crisis | Voter protection | |||
| Earned media from filing on |  Website | Earned media | Earned media | Earned media | Earned media | Earned media | Earned media | ||||
| Direct mail, radio, TV, etc | Direct mail, radio, TV, etc | Direct mail, radio, TV, etc | Direct mail, radio, TV, etc | ||||||||
| Field | |||||||||||
| Hire lead staff  | Acquire voter file  | Find phones  | Update voter file with new reg.  | Print GOTV lists  | |||||||
| Volunteer recruitmentand internal db  | Volunteer recruitment and internal db | Volunteer recruitment and internal db  | Volunteer recruitment and internal db  | Volunteer recruitment and internal db  | Volunteer recruitment and internal db  | Volunteer recruitment and internal db  | |||||
| Voter ID: walk and phone | Voter ID: walk and phone | Voter ID: walk and phone | Voter ID: walk and phone | Voter ID: walk and phone | Voter ID: walk and phone | ||||||
| base voters | unlikely voters | unlikely voters | unlikely voters | all Ids | |||||||
| Plan GOTV | |||||||||||