Sample Campaign Schedule (scroll down)

One Year

Clock at 12

9 Months

Clock at 1

6 Months

Clock at 6

4 Months

Clock at 4

3 Months

Clock at 3

2 Months

Clock at 10

1 Month

Clock at 11

2 Weeks

hourglass

1 Week

hourglass

Weekend

hourglass

Election Day

Hour Glass

Ballot Committee/ Coalition

Deal with legalities
Signature gathering/sig. Validatiion
Measure on Ballot
Seek endorsement

Campaign Manager

Hire
Poll if possible
Supervise media production
Manage crisis
Manage crisis
Plan GOTV
Manage crisis
Voter protection
Earned media from filing on
Website
Earned media
Earned media
Earned media
Earned media
Earned media
Earned media
Direct mail, radio, TV, etc
Direct mail, radio, TV, etc
Direct mail, radio, TV, etc
Direct mail, radio, TV, etc

Field

 
Hire lead staff
 
Acquire voter file
Find phones
 
Update voter file with new reg.
 
Print GOTV lists
   
Volunteer recruitmentand internal db
Volunteer recruitment and internal db
Volunteer recruitment and internal db
Volunteer recruitment and internal db
Volunteer recruitment and internal db
Volunteer recruitment and internal db
Volunteer recruitment and internal db
Voter ID: walk and phone
Voter ID: walk and phone
Voter ID: walk and phone
Voter ID: walk and phone
Voter ID: walk and phone
Voter ID: walk and phone
base voters
unlikely voters
unlikely voters
unlikely voters
all Ids
Plan GOTV