Post-Electoral Evaluation: Qualitative

Building a sustainable, long-term voter engagement program hinges upon organizers' commitment to a comprehensive analysis of each project.

The post-electoral qualitative evaluation is not only an opportunity to review the major decisions and actions of the project, but also to construct a narrative of the work you’ve done, stregthens ties with allies, and inspire the folks that'll be leading the efforts in the next election cycle. To do an effective evaluation, campaign organizers will need some input. The best sources are the folks who worked tirelessly over the last few months as well as the people they met along the way.

Meet with staff, volunteers and allies

Discussions about the quantitative results will move naturally into talk about qualitative aspects, but you might want to formalize it a bit more. During post-election meetings with organizers, core staff and/or allies you might follow a list of specific questions, addressing each one in turn; invite folks to share their impressions, round-table style; or ask them to fill out short surveys. Of course, you might do all three. Questions to consider include:

Go back to the voters

This only covers one side of the story, though. In the video, Robby Rodriguez talks about the surveys that SWOP has sent to the folks who volunteers identified as supporters. Not only does this help organizers to figure out what worked and what didn’t, it also gives those supporters the opportunity to become involved in the organization. Surveys may not work for every project – in a large-scale initiative campaign, the results may be all you need or want to know about the effectiveness of your campaign message – but for the organizers who choose to do them, the input is invaluable.

Click to hear from an organizer

Robby Rodriguez says that SWOP surveys voter after the election to learn their response to the project

Robby Rodriguez: surveying voters after the election has multiple benefits