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Bineshi Albert: "We invested in a poll to really define our message a lot more clearly and to define it in a way that was going to measure with a larger population of voters. […] One of the key things that came up with the poll was not only were we able to identify key demographics that that message resonated with, but also that there were a couple of glitches with some of the language pieces that we used. So for example in the history of the petroglyph issue there’s a standing environmental impact statement, but most people don’t know what that means, what an environmental impact statement is. But when we used the words, “Should that road have a federal revue?” people were like, Yeah, it should be reviewed federally."