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Bineshi Albert: "We did a lot of earned media to get the word out to the public about the issue. […] We did a lot of press conferences with various community leaders, various organizations, allies, other constituencies. I mean, one of the earned media pieces that we did to showcase the inequity in the road funding was there was a neighborhood in southwest Albuquerque, which is primarily a Hispanic neighborhood, that had a major four-lane road that was still dirt. And people were driving on it, the school buses were driving on it, the city buses were driving on it and it was a dirt road. And when it rained it would get washed out. And when it rained we went up there and did a press conference and showed this four-lane road that was still not complete."