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Henry Serrano: "There had been some general issues that had been identified to us through a lot of conversations with people in the community around job creation, around the quality of public school education, around housing issues, that we decided to use those particular issues and find a focus that was very concrete that we could use as a vehicle to teach people what role – in this case, as I explained before – the role that the state senator would play in moving those issues. […] So the issues initially came from the community; what we did is try to figure out a way that we could use it as a way to agitate people to vote and to educate people in what role that voting played in terms of impacting particular issues that are affecting them day in, day out."