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Robby Rodriguez: "We went through a process with staff and members and also with ally organizations, namely SAGE Council and Soltari, which is a for-profit campaign consulting firm, to figure out a couple things. One, who we would be contacting and where we would be doing the voter contact work. […] In the discussions that our membership has had over the last few years, we know that – and also because of our mission – we know that the people we want to contact are largely people of color, they’re folks who have historically been disenfranchised and disempowered, they are as a result they’re unlikely voters, so they don’t normally vote in elections, they’re young people, and they’re largely low-income and working class folks. So that’s the who, the who that we’re targeting."