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Robby Rodriguez: "It’s been really helpful to use radio as a way to saturate a community with a particular message. In Carlsbad what we did was – so we’d develop a script, it’s based on our message that we’re using throughout the campaign. […] And then it played for about five days before anybody got any of their contact from the campaign. So people are hearing this for five days, then they get the mail piece, then someone shows up at their door. […] In some cases it softens the audience to our message, in other cases it might open some doors […] particularly with this swing constituency. Folks that wouldn’t normally be prone to accepting a message that we might be putting out there, these other forms of communication help."