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Robby Rodriguez: "Well, the focus groups are a lot cheaper than the polls, so usually that’s what we have the resources to do. And it’s – it’s not real scientific. I mean this is something we pretty much do in-house. And we ask our members to volunteer people that aren’t very politically active, you know their brother-in-law or sister-in-law, and we’ll bring them into a room. […] And we’ll ask them questions that we’re going to ask at the door.  We’ll ask, what do you think about this? How do you react to this logo? Things like that. To help us refine our message a little bit better."