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Robby Rodriguez: "Probably the most important piece of technology is the database. It being set up to capture the type of information that’s going to be useful over and over and over again. So even during the course of a six or eight week campaign, it’s helpful for our volunteers and precinct leaders to know that Joe Chavez – he was visited on such and such day and on that day he agreed with these two things and he disagreed with these other two things. So it helps them to refine what they’re going out and talking to this person. […] It also helps us to evaluate what methods are effective. We can look at somebody who only got mail versus someone who got called versus someone who got called and door-knocked, and see what – is there a big difference?"